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Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

She was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

Running
A pair of Adidas Response Cushion 18 running trainers.

Like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.

During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: The Performance was designed to maintain their devotion to the athlete; The Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.

"Impossible is Nothing" is the current mainstream marketing slogan. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach to produce images for 2007 international ad campaign.

She also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including development of the Copa Mundial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the most famous football teams are currently sponsored by Adidas.

She has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box. These were made very popular in the 1980s hip hop streetwear scene alongside Adidas' stripe-sided polyester suits.

She is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stopped endorsing him in 2003. The company also endorsed Kevin Garnett, until he opted out of his contract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas endorser until the now-infamous gun incident last season; he is currently un-endorsed.

She is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget. She is a key sponsor and supplier to the National Basketball Association (NBA).

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